{"id":165276,"date":"2024-10-08T19:05:10","date_gmt":"2024-10-09T01:05:10","guid":{"rendered":"https:\/\/tecscience.tec.mx\/en\/?p=165276"},"modified":"2024-10-08T19:06:55","modified_gmt":"2024-10-09T01:06:55","slug":"comunicate-science-to-new-generations","status":"publish","type":"post","link":"https:\/\/tecscience.tec.mx\/en\/human-social\/comunicate-science-to-new-generations\/","title":{"rendered":"From the Microscope to the Battle Against Post-Truth: How to Communicate Science to Young People"},"content":{"rendered":"\n<p>Although he is now dedicated to <strong>communicating science to new generations<\/strong>, <a href=\"https:\/\/scholar.google.es\/citations?user=TfyamfgAAAAJ&amp;hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Gerardo Herrera<\/a>&#8216;s relationship with the subject began when he was in the fourth grade in his hometown of Delicias, Chihuahua. His teacher brought a <strong>microscope<\/strong> to class, allowing him to see the microorganisms in a drop of water as well as the cells in an onion skin.<\/p>\n\n\n\n<p>This experience, which <strong>sparked the curiosity <\/strong>of the now-Doctor in Physics, researcher, columnist, and author, was one of the key reflections he shared during the roundtable discussion titled <em><strong>The Importance of Science Communication for Young People<\/strong><\/em> at the <strong>2024 Monterrey International Book Fair<\/strong>.<\/p>\n\n\n\n<p>&#8220;It was a spectacular experience I had as a child that left a lasting impact on me. <strong>Scientific activity begins with doubt<\/strong>, all theories and knowledge are subject to being discarded in light of new evidence,&#8221; says the scientist, who has been part of the <strong>European Organization for Nuclear Research (CERN)<\/strong> in Switzerland.<\/p>\n\n\n\n<p>Herrera shared the stage with fellow science communicator, biologist, writer, and columnist <a href=\"https:\/\/www.instagram.com\/lafiera\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andr\u00e9s Cota<\/a>, where they discussed <strong>the importance of knowledge and how new generations can engage with it<\/strong> through various media.<\/p>\n\n\n\n<p>The talk, sponsored by <em><strong>TecScience<\/strong><\/em>, was moderated by journalist <a href=\"\/en\/author\/mariana_tec\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mariana<\/a><a href=\"\/en\/author\/mariana_tec\/\"> Le\u00f3n<\/a>, editor of content for this outreach platform.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"#FILMTY2024 | \u201cLa importancia de la comunicaci\u00f3n de la ciencia\u201d, con Gerardo Herrera y Andr\u00e9s Cota\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/40fgVUM0Mig?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Teachers, Books, and the Passion for Communicating Science<\/h2>\n\n\n\n<p>Reflecting on how his journey into science communication began, Andr\u00e9s Cota recalls growing up in a home that <strong>nurtured his curiosity<\/strong>. With parents who were scientists, he was encouraged to explore his interests, particularly his fascination with animals like snakes.<\/p>\n\n\n\n<p>He highlights <strong>the crucial role played by his teachers<\/strong>, who inspired him throughout his education. &#8220;They were guiding figures, like<strong> coordinates of vocation<\/strong> not just my direct teachers, but also the influences you discover later, like <strong>the mentors you find in books<\/strong>,&#8221; he notes.<\/p>\n\n\n\n<p>Andr\u00e9s reminisces about the time he found a snake in his backyard and hid it in a drawer for further examination. Thanks to the book <em>Snakes of North America<\/em>, he learned that the creature wasn\u2019t venomous, which ultimately helped him convince his mother \u2014once she discovered his secret\u2014 that there was no danger.<\/p>\n\n\n\n<p>Gerardo, on the other hand, was fortunate to have academic mentors who guided him throughout his career and helped him develop a <strong>deep love for science<\/strong>. Their influence continues to inspire him to communicate his passion for research.<\/p>\n\n\n\n<p>&#8220;Science communication has a lot to do with <strong>falling in love cherishing what you do and experiencing it with such emotion that you want to share it with the world<\/strong>. Carl Sagan once said that doing science and communicating it is a bit like being in love; you run around wanting everyone to know. In research, you encounter thrilling discoveries, and you want to tell everyone about them,&#8221; the physicist explains.<\/p>\n\n\n\n<p>He recalls watching Bertrand Russell explain the theory of relativity, particularly how clocks slow down on high-speed trains. It struck him as so spectacular that he thought, &#8220;I\u2019m going to dedicate my whole life to this, <strong>I won\u2019t stop until I understand how nature works.<\/strong>&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><picture>\r\n                <source srcset=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations1.webp\" type=\"image\/webp\">\r\n                <img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations1.jpg\" alt=\"\" class=\"wp-image-165281\" srcset=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations1.jpg 750w, https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations1-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\r\n            <\/picture><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New Media and Misinformation: Challenges in Science Communication<\/h2>\n\n\n\n<p>Beyond traditional books, popular science magazines, and other conventional media, Andr\u00e9s Cota sees a significant challenge in <strong>communicating science through new digital platforms<\/strong> like TikTok and Instagram. While it is indeed possible to create content with scientific rigor, achieving a <strong>better balance of information is crucial<\/strong>.<\/p>\n\n\n\n<p>&#8220;It&#8217;s a challenge to balance the amount of &#8216;bad&#8217; information out there and to <strong>promote more academic science communication<\/strong>. We need to encourage academics to engage with these new media platforms. The key is figuring out how to<strong> connect with audiences that are not just outside of the discipline but also outside the realm of science communication itself<\/strong>,&#8221; says the biologist.<\/p>\n\n\n\n<p>He highlights the efforts of specialized journals but notes that they tend to reach audiences already seeking that content. Therefore, he suggests <strong>participating in non-science communication publications and platforms to attract new audiences<\/strong>.<\/p>\n\n\n\n<p>&#8220;Talking about superbugs <strong>can intrigue anyone if you present it in an engaging way<\/strong>. Social media is a powerful tool, and we \u2014those of us in science communication\u2014 need to learn how to make the most of it,&#8221; he adds.<\/p>\n\n\n\n<p>For Gerardo, the challenge lies in how to <strong>leverage the brief formats of social media to generate enough interest <\/strong>in just a minute-long video to explain a complex idea.<\/p>\n\n\n\n<p>Additionally, the physicist recommends <strong>weaving stories around scientific concepts to combat issues<\/strong> like infodemics, misinformation, and the historical rifts that arise between the scientific community and society. He points to 1945, when distrust in science grew due to the atomic bomb, casting doubt on <strong>science&#8217;s potential for promoting life<\/strong>.<\/p>\n\n\n\n<p>Regarding the misinformation that can proliferate on platforms like social media, Andr\u00e9s advocates for <strong>fostering critical thinking and a curiosity for research from a young age<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><picture>\r\n                <source srcset=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations2.webp\" type=\"image\/webp\">\r\n                <img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations2.jpg\" alt=\"\" class=\"wp-image-165282\" srcset=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations2.jpg 750w, https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations2-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\r\n            <\/picture><figcaption class=\"wp-element-caption\">Gerardo Herrera holds a Ph.D. in Physics and has collaborated at CERN, the world&#8217;s largest particle physics laboratory. He is also a researcher and columnist. (Photo: Everth Isai Ba\u00f1uelos | TecScience)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TecScience at the 2024 Monterrey International Book Fair<\/h2>\n\n\n\n<p>The outreach platform <em><strong>TecScience<\/strong><\/em> was prominently featured in several panels and discussions during the <strong>2024 Monterrey International Book Fair<\/strong>, where content editor Mariana Le\u00f3n shared <strong>best practices and various strategies for communicating science <\/strong>to diverse audiences.<\/p>\n\n\n\n<p>One of these sessions was the panel <em><strong>New Narratives for Telling Stories<\/strong><\/em>, which took place on Sunday, September 29, and brought together other editors and journalists from multimedia platforms within the institution, including <a href=\"https:\/\/conecta.tec.mx\/en\" target=\"_blank\" rel=\"noreferrer noopener\">CONECTA<\/a> and TecMedia.<\/p>\n\n\n\n<p>As a representative of TecScience, Le\u00f3n was also invited to participate in the roundtable discussion titled <em><strong>Research and Its Communication in the Education of University Students<\/strong><\/em>, held on Saturday, October 5, organized by the Tec de Monterrey <strong>School of Business<\/strong>.<\/p>\n\n\n\n<p>TecScience&#8217;s participation in the 2024 Monterrey International Book Fair concluded with a sponsored panel featuring special guests <strong>Gerardo Herrera and Andr\u00e9s Cota<\/strong> on Sunday, October 6, marking the closing of this thirty-second edition of the literary fair.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><picture>\r\n                <source srcset=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations3.webp\" type=\"image\/webp\">\r\n                <img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations3.jpg\" alt=\"\" class=\"wp-image-165283\" srcset=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations3.jpg 750w, https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations3-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\r\n            <\/picture><figcaption class=\"wp-element-caption\">Andr\u00e9s Cota is a biologist, writer, and columnist. The science communicator also participated in the panel held at the Tec booth during the 2024 Monterrey International Book Fair. (Photo: Everth Isai Ba\u00f1uelos | TecScience)<\/figcaption><\/figure>\n\n\n\n<p><strong><em>Were you interested in this story? Do you want to publish it? Contact our content editor to learn more&nbsp;<a href=\"mailto:marianaleonm@tec.mx\" target=\"_blank\" rel=\"noreferrer noopener\">marianaleonm@tec.mx<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Science communicators participate in a discussion at the 2024 Monterrey International Book Fair.<\/p>\n","protected":false},"author":47,"featured_media":165285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[89],"tags":[],"class_list":["post-165276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.0 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Communicate Science to New Generations: Scientists Explain |TecScience<\/title>\n<meta name=\"description\" content=\"From CERN to Science Communication: Gerardo Herrera and Andr\u00e9s Cota Engage in a Dialogue on the Importance of Communicating Science to New Generations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tecscience.tec.mx\/en\/human-social\/comunicate-science-to-new-generations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the Microscope to the Battle Against Post-Truth: How to Communicate Science to Young People\" \/>\n<meta property=\"og:description\" content=\"From CERN to Science Communication: Gerardo Herrera and Andr\u00e9s Cota Engage in a Dialogue on the Importance of Communicating Science to New Generations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tecscience.tec.mx\/en\/human-social\/comunicate-science-to-new-generations\/\" \/>\n<meta property=\"og:site_name\" content=\"TecScience\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-09T01:05:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-09T01:06:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2024\/10\/comunicate-science-to-new-generations.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ricardo Trevi\u00f1o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ricardo Trevi\u00f1o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tecscience.tec.mx\\\/en\\\/human-social\\\/comunicate-science-to-new-generations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tecscience.tec.mx\\\/en\\\/human-social\\\/comunicate-science-to-new-generations\\\/\"},\"author\":{\"name\":\"Ricardo Trevi\u00f1o\",\"@id\":\"https:\\\/\\\/tecscience.tec.mx\\\/en\\\/#\\\/schema\\\/person\\\/d0ed5b5fa0ab2c4754211e4addf201dc\"},\"headline\":\"From the Microscope to the Battle Against Post-Truth: How to Communicate Science to Young People\",\"datePublished\":\"2024-10-09T01:05:10+00:00\",\"dateModified\":\"2024-10-09T01:06:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tecscience.tec.mx\\\/en\\\/human-social\\\/comunicate-science-to-new-generations\\\/\"},\"wordCount\":1073,\"publisher\":{\"@id\":\"https:\\\/\\\/tecscience.tec.mx\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tecscience.tec.mx\\\/en\\\/human-social\\\/comunicate-science-to-new-generations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tecscience.tec.mx\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2024\\\/10\\\/comunicate-science-to-new-generations.jpg\",\"articleSection\":[\"Human &amp; 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