{"id":167487,"date":"2025-01-30T16:29:44","date_gmt":"2025-01-30T22:29:44","guid":{"rendered":"https:\/\/tecscience.tec.mx\/en\/?p=167487"},"modified":"2025-06-13T14:32:54","modified_gmt":"2025-06-13T20:32:54","slug":"media-literacy","status":"publish","type":"post","link":"https:\/\/tecscience.tec.mx\/en\/tech\/media-literacy\/","title":{"rendered":"Fighting Disinformation: How Universities Can Lead Media Literacy Efforts"},"content":{"rendered":"\n<p>Media literacy can help counter the effects of infodemics and disinformation, including fake news and hate speech, said speaker Felipe Chib\u00e1s during his presentation at <a href=\"\/en\/tag\/ife-conference-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">IFE Conference 2025<\/a>.<\/p>\n\n\n\n<p>Chib\u00e1s, a professor at the University of S\u00e3o Paulo, Brazil, and recipient of UNESCO\u2019s 2023 Global Media and Information Literacy Award, is a leading advocate of the MIL Cities concept (Media and Information Literacy Cities)\u2014 a model that can also be applied in <strong>smaller urban areas and higher education institutions<\/strong>.<\/p>\n\n\n\n<p>He explained that the concept aims to educate an entire city (or a university population) through media literacy, integrating critical thinking, creativity, and ethical use of technology.<\/p>\n\n\n\n<p>Chib\u00e1s expressed concern that while technology has rapidly advanced, ethics and other social frameworks have not kept pace.<\/p>\n\n\n\n<p>For example, today, people are increasingly tied to digital devices and emerging technologies such as generative artificial intelligence, which, while becoming more visible and widespread, has also contributed to a rise in attacks against women, he noted.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"IFE Conference 2025, una mirada al futuro de la educaci\u00f3n\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/8-8ib9q9er0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Media Literacy in Universities<\/strong><\/h2>\n\n\n\n<p>Chib\u00e1s emphasized that in the \u201cpost-human\u201d era, people exist in a blend of physical and digital realities. Yet, they lack the necessary balance\u2014affecting how they interact.<\/p>\n\n\n\n<p>As a solution, he proposes the Media and Information Literacy (MIL) model, developed in collaboration with UNESCO. This approach encourages critical and creative thinking while promoting diversity in communication that transcends cultural barriers, including those related to gender, religion, age, language, and other differences that often manifest as fake news, hate speech, and post-truth narratives.<\/p>\n\n\n\n<p>Media literacy involves accessing, analyzing, and critically evaluating content to help individuals determine reliable information, fostering a digital society capable of resisting disinformation.<\/p>\n\n\n\n<p>This is a defining characteristic of MIL Cities, a model that can also be applied in universities integrating new technologies for human development and broader urban growth. \u201cIt\u2019s about merging technology\u2014such as artificial intelligence\u2014with the human element, emphasizing ethics and dismantling cultural barriers,\u201d Chib\u00e1s explained.<\/p>\n\n\n\n<p>By implementing this model\u2014with its specific indicators and metrics\u2014universities can contribute to social transformation in a hybrid reality that merges the digital and physical worlds.<\/p>\n\n\n\n<p>Moreover, the initiative promotes lifelong learning within universities, equipping students and educators with essential skills for navigating hybrid environments. These include understanding the role of information sources, ensuring digital security and privacy, responding to hate speech, verifying data, synthesizing information, and communicating critically.<\/p>\n\n\n\n<p>\u201cFor example, in Argentina, we conducted a study with 420 teachers to map how these competencies are expressed. We then built an AI-based system with different profiles to design teaching strategies for developing and reinforcing these skills,\u201d he said.<\/p>\n\n\n\n<p>At the University of S\u00e3o Paulo, this discipline has already been incorporated into master&#8217;s and doctoral programs, enabling students to assess cities and implement evaluation metrics.<\/p>\n\n\n\n<p>To fully realize this vision, key players in MIL Cities\u2014including businesses, citizens, academia, governments, and artists\u2014must work together.<\/p>\n\n\n\n<p><strong><em>Were you interested in this story? Do you want to publish it? Contact our content editor to learn more about&nbsp;<\/em><\/strong><strong><em><a target=\"_blank\" href=\"mailto:marianaleonm@tec.mx\" rel=\"noreferrer noopener\">marianaleonm@tec.mx<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Felipe Chib\u00e1s, winner of UNESCO&#8217;s 2023 Global Media and Information Literacy Award, proposes a new model.<\/p>\n","protected":false},"author":47,"featured_media":167488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[91],"tags":[356,543,497,532,234,533],"class_list":["post-167487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-artificial-intelligence","tag-education-and-humanism","tag-ife-conference","tag-ife-conference-2025","tag-institute-for-the-future-of-education","tag-life-long-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.0 (Yoast SEO v27.4) - 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