{"id":169698,"date":"2025-05-16T14:25:06","date_gmt":"2025-05-16T20:25:06","guid":{"rendered":"https:\/\/tecscience.tec.mx\/en\/?p=169698"},"modified":"2025-05-19T15:03:56","modified_gmt":"2025-05-19T21:03:56","slug":"the-future-of-family-businesses","status":"publish","type":"post","link":"https:\/\/tecscience.tec.mx\/en\/business-innovation\/the-future-of-family-businesses\/","title":{"rendered":"Researching Legacy to Build the Future of Family Businesses"},"content":{"rendered":"\n<p>Family-owned businesses generate <strong>over 70% of jobs and contribute more than 80% of Mexico\u2019s Gross Domestic Product (GDP)<\/strong>. What\u2019s more, if you were to combine the world\u2019s top 500 family enterprises, they would rank as the third-largest economy globally, explained <a href=\"https:\/\/ifem.tec.mx\/en\/semblanza\/maria-fonseca\" target=\"_blank\" rel=\"noreferrer noopener\">Mar\u00eda Fonseca<\/a>, director of the <a href=\"https:\/\/ifem.tec.mx\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Institute for Family Businesses in Mexico and Latin America<\/a> (IFEM) at Tec de Monterrey\u2019s <a href=\"\/es\/tag\/escuela-de-negocios\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business School<\/a>.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s so crucial to understand the role of business families and to explore topics such as legacy, their impact on the global economy, succession and generational transition processes, as well as governance and leadership models.<\/p>\n\n\n\n<p>Business families are <strong>intergenerational family networks<\/strong> that grow and diversify well beyond their original business. They also tend to engage in broader activities tied to social causes, philanthropy, and education.<\/p>\n\n\n\n<p>\u201cA business family is an organization that evolves over time: it may begin as a nuclear family, but it eventually becomes a family of families,\u201d she said. \u201cThese families are behind the organizations that create the largest number of jobs and contribute significantly to the GDP.\u201d<\/p>\n\n\n\n<p>As part of its research efforts\u2014and to foster connection and knowledge-sharing around these organizations\u2014IFEM, in partnership with The STEP Project Global Consortium (SPGC), an international network focused on transgenerational family enterprise research, is hosting the Global Family Business Summit 2025 at the <a href=\"\/es\/tag\/expedition-femsa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Expedition FEMSA<\/a> building in the <a href=\"\/en\/business-innovation\/what-are-innovation-districts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monterrey Innovation District<\/a>, alongside the Tec\u2019s <a href=\"\/en\/tag\/egade\/\" target=\"_blank\" rel=\"noreferrer noopener\">EGADE Business School<\/a>.<\/p>\n\n\n\n<p>The event brings together more than 120 participants, including family business leaders, academics, and consultants from over 30 countries. They gather to share insights, exchange strategies, and build high-level collaborative networks centered on the future of business families.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><picture>\r\n                <source srcset=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2025\/05\/family-businesses2.webp\" type=\"image\/webp\">\r\n                <img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2025\/05\/family-businesses2.jpg\" alt=\"\" class=\"wp-image-169706\" srcset=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2025\/05\/family-businesses2.jpg 750w, https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2025\/05\/family-businesses2-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\r\n            <\/picture><figcaption class=\"wp-element-caption\">The event brings together more than 120 participants\u2014including family business leaders, academics, and consultants from over 30 countries\u2014who share their vision for the future of business families. (Photo: Alejandro Salazar \/ TecScience)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Research Focused on Business Families<\/h2>\n\n\n\n<p>Research on business families can be conducted through both quantitative methods\u2014such as surveys and macroeconomic data\u2014and qualitative approaches that analyze family dynamics.<\/p>\n\n\n\n<p>These studies generate academic knowledge that can be translated into practical tools for families. Some areas of focus include generational succession, retirement planning, institutionalization, and intergenerational impact.<\/p>\n\n\n\n<p>Such research helps families navigate their biggest challenges, Fonseca explained. \u201cThe greatest hurdle isn\u2019t just succession within these organizations\u2014it\u2019s attracting and engaging new generations so they\u2019ll carry the <a href=\"\/en\/business-innovation\/senior-entrepreneurs\/\" target=\"_blank\" rel=\"noreferrer noopener\">legacy<\/a> forward.\u201d She added that transitions rarely happen in a single moment; rather, they unfold over several years\u2014at least five\u2014and demand careful planning and coordination.<\/p>\n\n\n\n<p>In that spirit, IFEM has developed a working model centered on education, consulting, and research, built around four key areas of expertise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Governance and leadership<\/li>\n\n\n\n<li>Family entrepreneurship<\/li>\n\n\n\n<li>Intergenerational communication<\/li>\n\n\n\n<li>Legacy\u2014both tangible and intangible\u2014also known as family wealth or heritage<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Flexibility and Diversification: The Future of Business Families<\/h2>\n\n\n\n<p>In collaboration with scholars, business family leaders, and partners like SPGC, the institute aims to build a learning community focused on understanding how these organizations evolve\u2014ensuring their continuity and social impact over time.<\/p>\n\n\n\n<p>\u201cIt\u2019s incredibly important for us to help families develop the capabilities they need to achieve their medium- and long-term goals,\u201d the director added.<\/p>\n\n\n\n<p>These collaborations have led to both global and local publications and reports, covering generational perspectives, governance and succession studies on family businesses in Mexico, and analyses of <strong>how business families responded<\/strong> to the COVID-19 pandemic.<\/p>\n\n\n\n<p>One of the key findings is that, moving forward, business families will adopt more flexible and diversified structures to create value\u2014meaning their activities won\u2019t revolve solely around the original company.<\/p>\n\n\n\n<p>Transitions will no longer follow a linear path. Some family members may step away and later return in different roles. Meanwhile, family offices are emerging to manage wealth, investments, and the personal and professional development of the next generation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><picture>\r\n                <source srcset=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2025\/05\/family-businesses3.webp\" type=\"image\/webp\">\r\n                <img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2025\/05\/family-businesses3.jpg\" alt=\"\" class=\"wp-image-169707\" style=\"width:800px;height:auto\" srcset=\"https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2025\/05\/family-businesses3.jpg 750w, https:\/\/tecscience.tec.mx\/en\/wp-content\/uploads\/sites\/9\/2025\/05\/family-businesses3-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\r\n            <\/picture><figcaption class=\"wp-element-caption\">Jos\u00e9 Antonio Fern\u00e1ndez, Executive Chairman and CEO of FEMSA. (Photo: Alejandro Salazar \/ TecScience)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Global Family Business Summit: The FEMSA Case<\/h2>\n\n\n\n<p>As part of the Global Family Business Summit 2025, Jos\u00e9 Antonio Fern\u00e1ndez, Executive Chairman and CEO of FEMSA, delivered the keynote address titled <em>Evolving Families, Trusting Generations and Transformative Businesses<\/em>.<\/p>\n\n\n\n<p>During his talk, he walked the audience through the company\u2019s history, highlighting the role of its leaders\u2014since its founding\u2014and the families that have helped shape its legacy. He discussed the challenges they\u2019ve faced in decision-making, the company\u2019s expansion both within and beyond Mexico, and its ongoing transformation and diversification through the creation of new businesses, products, and services such as Coca-Cola FEMSA, OXXO (retail), and Spin, a digital fintech ecosystem.<\/p>\n\n\n\n<p>Fern\u00e1ndez also shared with attendees three key strategies that the board has followed to ensure sustained success\u2014strategies that have played a pivotal role in FEMSA\u2019s continuity and long-term growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Long-Term Vision<\/h2>\n\n\n\n<p>Mexican businessman and philanthropist Jos\u00e9 Antonio Fern\u00e1ndez emphasized that an ownership mindset and long-term vision have enabled FEMSA to maintain control of its equity structure. He also outlined four key pillars for creating long-term value: vision, collaboration, social impact, and culture.<\/p>\n\n\n\n<p>A <strong>vision<\/strong>, he explained, must be bold and sustained over time\u2014with discipline, patience, and purpose. For example, one of their goals has been to double the company\u2019s value every five years. <strong>Collaboration<\/strong> should not only occur between different areas of the business but also through talent exchange\u2014rotating executives across divisions to promote a more holistic perspective.<\/p>\n\n\n\n<p>As for <strong>social impact<\/strong>, he stated that today it is not optional. It requires operating with environmental responsibility, supporting communities, and addressing external threats. When discussing <strong>organizational culture<\/strong>, he recalled the enduring values of Eugenio Garza Sada, which continue to guide the company today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the Context<\/h2>\n\n\n\n<p>Fern\u00e1ndez spoke about the importance of contextual awareness as a vital skill for long-term leadership and strategic decision-making. It enables leaders to act responsibly and sustainably in an ever-changing environment and to anticipate a wide range of risks.<\/p>\n\n\n\n<p>He noted that external pressures or market trends can sometimes lead to impulsive decisions. However, the key lies in understanding the context before taking action. He also emphasized the need for a forward-looking, global mindset\u2014one that allows businesses to adapt in time to demographic, environmental, and geopolitical trends, such as those related to water and energy, which can significantly impact operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Continuity and Clear Governance<\/h2>\n\n\n\n<p>Fern\u00e1ndez stated that governance is the most critical foundation for the sustainable growth of any business. Order, institutional structure, and transparency are essential to ensure the long-term success of a family-owned company.<\/p>\n\n\n\n<p>Strong corporate governance can be achieved through practices that promote solid frameworks\u2014such as formal committees, documented minutes, and collective decision-making. In addition, long-term continuity can be fostered through intentional planning: by developing and evaluating talent within the organization using a system of monitoring, feedback, and growth.<\/p>\n\n\n\n<p><strong><em>Were you interested in this story? Would you like to publish it? Contact our content editor to learn more:&nbsp;<a href=\"mailto:marianaleonm@tec.mx\" target=\"_blank\" rel=\"noreferrer noopener\">marianaleonm@tec.mx<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business families generate over 70% of all jobs in Mexico and play a key role in the global economy.<\/p>\n","protected":false},"author":47,"featured_media":169705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[92],"tags":[154,529],"class_list":["post-169698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-innovation","tag-egade","tag-expedition-femsa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Family Businesses: Keys To Their Future And Challenges 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