A graduate student presents his capstone project to three industry experts, who listen attentively. As he explains his proposal, he remains calm: his voice is steady, and he breathes evenly while keeping an eye on the timer. He has the situation under control until a difficult question comes up. The moment becomes tense: his heart rate rises, his words falter, and for a brief instant he loses concentration.<\/p>\n\n\n\n
This is one of the scenarios designed by researchers at EGADE Business School<\/a> at Tecnol\u00f3gico de Monterrey, where biometric technologies and artificial intelligence<\/a> (AI) are used to study how emotions<\/a> influence processes such as negotiations and professional presentations.<\/p>\n\n\n\n The exercise is part of a project that aims to analyze emotional responses in situations like these. To examine the reactions, the system records the student\u2019s physiological signals during the activity.<\/p>\n\n\n\n A smartwatch measures his heart rate, and a headband records brain activity. An AI model processes the data to identify moments of anxiety, insecurity, or nervousness. With that information, the system generates a report that allows the student to pinpoint critical moments and adjust his strategy to better manage his emotions.<\/p>\n\n\n\n The experiment is part of the project \u201cBiometric Technology in Business Education: Visualizing the Invisible in Learning,\u201d<\/em> led by Elo\u00edsa P\u00e9rez<\/a> and Omar Velasco from the Educational Innovation Department, along with Isaac Lemus<\/a> and Jairo Alonso Orozco<\/a>, research professors at EGADE Business School.<\/p>\n\n\n\n \u201cWhat we aim to do is integrate this methodology, or framework, to design classroom learning experiences that foster self-awareness; in other words, help students consciously learn how to regulate their emotions,\u201d explains P\u00e9rez, director of Educational Innovation. \u201cBased on direct, real-world data, we can conduct more precise analyses and gain a deeper understanding of people from another perspective\u2014what is usually invisible.\u201d<\/p>\n\n\n\n The initiative emerged from a Novus educational innovation call that encourages professors at Tecnol\u00f3gico de Monterrey to experiment with new educational technologies. It was implemented in the Experiential Classroom<\/a>, a space within the Living Lab of the Institute for the Future of Education<\/a>, located inside Expedition FEMSA<\/a> on the Monterrey campus, where faculty have access to technologies designed to analyze people\u2019s emotional responses.<\/p>\n\n\n\n <\/p>\n\n\n\nA Project That Explores Emotions in Learning<\/h2>\n\n\n\n